Chuck E. Cheese

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History

First Chuck E Cheese's
First Chuck E Cheese logo
1977 The first Chuck E. Cheese's Pizza Time Theatre opens in San Jose,
California
1980 The first ShowBiz Pizza restaurant opens in Kansas City
1984 Chuck E. Cheese's merges with ShowBiz to create ShowBiz Pizza Time, Inc.
1985 Under new leadership, unprofitable units are closed, financial restructuring is undertaken, and a new focus is placed on food quality, guest satisfaction and marketing
Second Chuck E Cheese logo 1986 Sales increase as restaurants are remodeled and a new marketing strategy begins
1989 ShowBiz Pizza Time becomes publicly traded
Air Tubes at one of Chuck E Cheese's Restaurants 1992 Chuck E. Cheese's celebrates 28 consecutive quarters of real estate growth, with 45 new units since 1990!
1994 New president implements aggressive redesign, remodeling, and expansion strategy that keeps us growing today!
1997 Chuck E. Cheese's celebrates 20 years of success as the leader in the family, food and entertainment industry!
Show Biz changes name to CEC Entertainment, Inc. and moves from NASDAQ to NYSE 1998 Show Biz changes name to CEC Entertainment, Inc. and moves from NASDAQ to NYSE
2000 300th location opens!
2003 Chuck E. Cheese's opens 400th company owned location
Present Chuck E Cheese's 2007 Chuck E. Cheese's celebrates 30 years of success as the leader in the family, food and entertainment industry!